Psychographic marketing rocks. It goes beyond the common demographics we often hear about. Demographics tells you who buys your product; psychographics tells you why they buy your product. So "what do you really mean," you ask? I mean magazine marketing. Yes, magazine marketing. … [Read more...] about Small Business and Psychographic Marketing?
Few "brands" define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering a "cup a Joe." From a morning walk-in to the Starbucks drive-through, all the way to the morning cup of coffee in … [Read more...] about Starbucks: The Metaphor of Brand Meaning
How often do we over think the real issues or questions? More than we would like to admit. Less is more and simple is profound. In developing your marketing plan for 2011, and beyond, make sure you are asking the right questions. Focus. Target. Simplify. Think like a consumer. Place yourself … [Read more...] about Big Questions in Marketing and Consumer Behavior