PPC Management
Boost Your Business: Drive More Leads and Sales Through PPC Advertising
PPC advertising is a powerful online marketing method. It works by showing your ads to people who are actively searching for your product or service. This ensures that your ads reach the right audience, leading to more sales. PPC helps you make the most of your advertising budget, connect with your audience, and increase conversions.
What Is PPC or Paid Search?
Pay-per-click (PPC) advertising is a great way to generate leads and sales for your website. By bidding on the right keywords on Google, your ads will show up in the top 20% of search engine results, giving you an edge over your competition's organic content and other ads. When someone clicks on your ad, you're charged for that click, and the person is taken to your website. There, they may make a purchase or take other actions such as submitting a form or making a phone call. To ensure your ads show, you need to have the right budget and keywords. PPC is an effective way to reach potential customers and drive more leads and sales.
PPC Gets You On The First Page
Optimizing for search engine visibility is essential for any business. However, in order to stand out from the competition, it is important to not only have good SEO, but also to utilize Pay-Per-Click (PPC) advertising. PPC allows you to target specific keywords, while also increasing your exposure on the first page of Google. With an effective PPC campaign, you can ensure that your ads appear at the top of the search engine page, giving you an advantage over your competitors. Additionally, when users search on their mobile devices, your ads will be more likely to appear in the top two positions, increasing your chances of engagement. By combining SEO and PPC strategies, you can ensure that your business is highly visible when internet users are searching for relevant keywords.
As digital marketing agencies grow in size, they often shift to a "cruise control" approach to manage clients. We don't. Larger marketing agencies often use a buffet, fast food style approach. Not us. Atkins Marketing Solutions is a PPC agency that applies a gourmet, custom, niche approach to PPC management. No digital fast food here.
Don't hire a mall cop when special forces are available to manage your digital advertising.
Few PPC agencies bring the full marketing context and wealth of marketing experience to their PPC management. We do. We apply our understanding of marketing, business models, lead generation and ecommerce to your business. Our extensive product marketing and research experience also makes for better pay per click results.
Low cost per lead, high conversion rates, and persuasive Return On Ad Spend guides how we manage pay per click advertising.
What You Get With Our Google Ads PPC Management:
A free audit of your existing (if you have one), paid search account.
Results-based PPC management.
Custom landing pages creation and A/B testing. The best ads in the world will not convert without directing clicks to a great landing page.
PPC account creation, management, and/or refurbishment.
Attentive and consistent bid management to help generate positive ROI on your ad spend.
Regular ad and keyword testing to increase click through rates and generate more warm leads.
In-depth account management tools designed to compliment both Google Ads and Microsoft Advertising platforms. These tools increase conversions, account performance, and management efficiency.
Monthly results-based reports so you see lead attribution, call results, spend, and trends to better understand your business and its advertising results. We focus on results not activities.
Additional PPC Management Benefits:
Proprietary call tracking technology so you know who, where, and why customers called.
Return On Ad Spend (ROAS) and ROI analysis available to determine how much revenue your PPC campaigns are generating.
Targeted ads that run at the right days, times and locations.
Mobile optimized ads that appear on the top of mobile search pages.
Advanced keyword research to find buyers instead of tire-kicking customers.
Increased relevant website traffic.
Website landing page copy revisions to increase conversion rates.
Website usability analysis and revisions so visitors know what to do when they arrive on your website.
Attentive account management that produces calls, results, and more warm leads or increased e-commerce sales.
Advertising has changed.
Attempting to run PPC by yourself, or using a cookie-cutter approach that lacks accountability and results often increases unnecessary ad spend. Effective, sales-generating PPC management is an art and a science. We often see accounts that are poorly designed with incorrect keywords, ineffective ad copy and poor efficiency design. That costs you money. Get the most for your marketing money.
Advertising has changed. If your business doesn't change with it, neither will your sales. We manage PPC accounts for all types of customers and markets. We help all types of vertical markets, high tech, low tech or no tech categories.
Atkins Marketing Solutions' Services Featured In A Leading PPC Blog