How Can Social Media Help?
This is the 10-million-dollar question. Social can be fun, addictive, engaging, entertaining, faddish, and cool. However, the real question is this: Is it worth the time? After all, time is money, and even if social media is free, it still takes time. In my mind, time is worth far more than money. Time has no price and can’t be bought. Once it is gone, it is gone forever. Time is gold.
The benefits below, from a marketing standpoint and my own personal experience, are the main reasons to get involved in social marketing:
- Free external links in your profile to your Web site
- Free photos, audio, and video advertising about your small business
- Free opportunities to expose your brand
- A 24/7 forum to tell your small business story
- Opportunities to meet thought leaders, customers, and potential clients
- Open forums to meet and network with market colleagues
- Opportunities to establish yourself and your business as a thought leader in your market
- An open forum to learn about your industry and business
- An effective micro networking tool
- An effective micro blogging tool
- An effective micro classroom to learn new resources
Your thoughts?
By Stuart Atkins
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