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The Brand Called You

Thanks To My Dad

June 15, 2013 by Stuart Atkins Leave a Comment

Our personal brands are shaped by people.  Important people.  To this day, my dad's brand shapes my brand. So on this Father's Day weekend, a tribute is in order for "The Brand Called Dad." It's parents and people that create and shape our personal brand.  This brand goes far beyond genes, DNA, and … [Read more...] about Thanks To My Dad

Filed Under: The Brand Called You Tagged With: Dad, Father's Day, Henry Atkins

No Job Plus Failure Equals Success

March 8, 2013 by Stuart Atkins Leave a Comment

This is a fantastic interview below of Seth Godin by Bryan Elliot.  The concept of having a job has changed forever.  No job plus failure equals success.  I don't mean being unemployed.  I mean finding yourself within the context of failure and risk.  The "corporate latter" just does not exist … [Read more...] about No Job Plus Failure Equals Success

Filed Under: The Brand Called You Tagged With: Bryan Elliot, failure, Risk, risk taking, seth godin

Tourette’s Syndrome And A Librarian

November 26, 2012 by Stuart Atkins Leave a Comment

Josh Hanagarne is The World's Strongest Librarian.  That's his brand and his story.  He's also an author, librarian, speaker, blogger, dad, husband, and weight lifter.  One other thing about Josh: he's just a down-to-earth, nice guy who returns emails and comments back on his blog and LinkedIn.  … [Read more...] about Tourette’s Syndrome And A Librarian

Filed Under: The Brand Called You Tagged With: Josh Hanagarne, personal brand, the brand called you, The World's Strongest Librarian, Tourettes, tourettes syndrome

Tom Peters and Only One Asset: Time

June 7, 2012 by Stuart Atkins Leave a Comment

For both marketing and life, I have always said that time is the greatest product differentiator.  You spend time on what's important.  "Time does not lie," says Tom Peters.  He's right.  That's why the last chapter in my book is entitled, "Turning Minutes Into Money: Time As A Product … [Read more...] about Tom Peters and Only One Asset: Time

Filed Under: The Brand Called You Tagged With: Marketing, the brand called you, time management, time usage, Tom Peters

Tom Peters And “The Brand Called You”

March 18, 2012 by Stuart Atkins Leave a Comment

Tom Peters On Your Personal Brand Thanks, Tom Peters.  I first read Tom Peter's classic article, "The Brand Called You," in 1998.  I never forgot it.  It changed the way I thought, and think, about the brand called, "Me Inc.," as Tom Peters calls it.  It has been a number of years since I had read … [Read more...] about Tom Peters And “The Brand Called You”

Filed Under: The Brand Called You Tagged With: brand, brand called you, Marketing, Personal Branding, Skill Set, Stuart Atkins, Tom Peters

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