A fascinating article by Robert Greene about how military strategy fits with Google’s business model and culture, as it applies to Napoleonic military strategy.
I love the application of military strategy to business. It’s an innovative way to examine marketing and business strategy. In short, if you don’t innovate with speed and rapid adaptation–you may not survive! Marketers can learn from military history. From Napoleon to Rommel to Patton and beyond–they all used similar, tried and true strategies that work in both calm and crisis.
Perhaps recession marketing environments are similar to the battlefield?
What do you think?
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