I love YouTube.
It’s a powerful spoke in the social media wheel. However, just creating a channel and posting a few videos is not enough. You have to cut through the clutter and large number of other videos. In short, it’s easier said than done to get viewed.
Rubber Republic published some interesting YouTube view stats a few years back. It’s a bit outdated, but from a percentage basis, I bet the current view numbers are consistent. I quote directly from the report below:
“As of April 2008, YouTube was hosting about 83.4 million videos. And in January 2009, YouTube CEO Chad Hurley said that YouTube was receiving 15 hours of new video from users every minute. This makes it the worst of times to get started. With so many competing videos vying for attention, the odds that the typical video will “go viral” aren’t good. Consider these statistics for videos in their first month on YouTube:
• Seventy percent get at least 20 views.
• Fifty percent get at least 100 views.
• Fewer than 20 percent get more than 500 views.
• Fewer than 10 percent get more than 1,500 views.
• Three percent get more than 25,000 views.
• Around 1 percent gets more than 500,000 views.”
Jarboe, Greg. YouTube and Video Marketing: an Hour a Day. Indianapolis, IN: Wiley Pub., 2009.
Your comments are welcome.
Stuart Atkins, MBA
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