Professor Philip Zimbardo has drawn some interesting conclusions about time as it relates to both cultures and choice. Present versus future oriented personalities. Which are you? Take a look at this video and apply it to your marketing strategies and target market segments. Perhaps the better you understand time, the better you will understand your customer.
See this thought provoking video:
So, where is your mind? The present or the future? How do your customers value or use their what they do from morning till bedtime? How a person uses his or her day determines what products they buy and when they buy those products. Time is a gauge that guides all of our life and product and service decisions. There is a time to buy and product and a time to sell a product. Like Charles Dickens, this important life element matches and finds the right product for the right time for the right customer.
We also need to ask if our customers focus on the past, present, or future. This is a fascinating concept. How a customer views life’s moment views what products or services they buy. Those customer with a future focus are more the innovators and perhaps the risk takers or early adopters of target segments. They buy the latest and greatest. They can’t and don’t wait. They drive forward.
Which are your customers? Which are you? Does your website and messaging and marketing story match those key questions?
By Stuart Atkins
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