If you’re looking for a list of top selling business books, this book can help you:
- Save time and money.
- Increase revenue.
- Grow market share.
- Endure good and bad economic times.
- Work less and play more.
- Avoid costly marketing mistakes.
- Apply preventative marketing tools to grow your small business.
- Understand whether you really know what marketing is.
- Capitalize on green marketing trends.
- Practice more eco-friendly marketing.
- Refine and apply revenue-generating principles of marketing.
- Find your best customers.
- Manage your marketing mix.
- Discover new customer segments through marketing research.
- Better manage your products and services.
- Tell your story.
- Improve your marketing messaging.
- Create, design, or revise your Web site.
- Increase visitors to your Web site.
- Help customers find your Web site.
- Increase page views on your Web site.
- Better understand and apply social media.
- “Tweet” for success.
- Expand your brand through free social media tools.
- Apply and maximize e-mail marketing to increase your marketing ROI.
- Ask the tough questions needed to grow your small business.
- Get more sleep.
- Retire earlier 🙂
Table of Contents
Part I: Traditional Marketing
Chapter 1:
Essence Versus Attribute: What Is Marketing?
Chapter 2:
How You Go to Market: Choosing Your Style
Chapter 3:
Managing Your Mix: Turning the Four Ps into Profit
Chapter 4:
Managing Your Product: Raising Your Child for Growth and Beyond
Chapter 5:
Finding Your Customer: The Art of Segmentation
Chapter 6:
Small Business SWOT: Embracing Strong Opportunities
Chapter 7:
Think Before You Act: Small Business Marketing Research
Chapter 8:
Writing Your Plan: The Choices and Challenges
Part II: Digital Marketing
Chapter 9:
Creating, Optimizing, and Revising Your Web Site: Quick Tips That Work
Chapter 10:
E-mail Marketing: The Proven Tool with High ROI
Chapter 11:
Facing the MySpace of the LinkedIn Twitter Monster: Social Media Benefits for Small Business
Part III: Miscellaneous Marketing
Chapter 12:
Telling Your Story: From Personality to Press Releases
Chapter 13:
Embrace the Case: Let Harvard Help Your Small Business
Chapter 14:
Using Your Time Wisely: Turning Minutes into Money
Appendix
Cool Tools
Sample Press Release
Sample Creative Brief
Green Marketing
The Art of Brainstorming
Notes
Available from Amazon in both paperback and Kindle versions:
- ISBN-10: 1439255415
- ISBN-13: 978-1439255414
- Author: Stuart Atkins, MBA
To Buy, click the Amazon link below:
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