SEO Fits With Marketing
SEO is not rocket science. It actually existed well before the Internet was invented. “What do you mean?” you ask. It’s simple: marketing. Yes, marketing. The tried and true principles of marketing fit perfectly with SEO. Marketing is Queen to the King called SEO. SEO is often thrown around like a mystery term. It comes across as a secret formula for online success. It’s a code or algorithm you have to translate.
Good Marketing and SEO
- Thinks customer before product.
- Has a target or group of people in mind rather than selling to the entire world.
- Concentrates on a message that the customer understands.
- Advertises in a consistent, integrated fashion.
- Provides value in the form of quality content and information the customer can use, often for free.
- Listens rather than interrupts.
- Has a mission statement.
- Runs on objectives, not guesses.
- Looks at the internal strengths of a business.
- Looks at the internal weaknesses of a business.
- Looks at the external opportunities of a market.
- Looks at the external threats of a market.
- Looks at the numbers.
- Has a strategy.
- Looks at the product, price, place, and promotion where the product is sold.
- Executes, assesses, and then makes changes to move forward.
By Stuart Atkins
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