What you’ll hear about in this Marketing Podcast Interview:
- The experience of teaching principles of marketing, consumer behavior and market research
- This marketing podcast interview covers Internet marketing strategy
- Bringing the real world into the classroom with case studies
- The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development
- Why increasing self-serving behavior to extreme levels is not the way for businesses to survive during the Covid-19 crisis
- Good marketing is not manipulation, it’s about finding a match between customer needs and offers
- Not spending so much time IN your business that you don’t spend any time ON your business
- The discipline of consistency
Click The Link Below To Listen To This Marketing Podcast:
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