The best marketing notices what's missing then addresses that need with a solution. In November 2016, I went on a bucket list one week hunting trip in South Eastern Montana, South Dakota, and Wyoming. What I saw and noticed, plus the people I met, will not soon be forgotten. From Mount … [Read more...] about Things That Marketing Might Miss
Using AdWord’s Expanded Text Ads
Expanded Text Ads Expand Your Reach Did you know Google introduced a new ETA for businesses? And I don't mean when you'll arrive. I mean how you'll arrive at your customer's fingertips and it's called expanded text ads. Google AdWords now offers Expanded Text Ads, allowing for 50% more text … [Read more...] about Using AdWord’s Expanded Text Ads
Become Gutenberg By Blogging
Click Publish To Become Gutenberg Think about it. I mean, really, think about this. In the second it took to click Publish, you became a Gutenberg. The power of the written word sent worldwide in a matter of seconds. With one click, you shared your expertise with the world. No physical press. No … [Read more...] about Become Gutenberg By Blogging
How To Sell More Of Anything
Effective Selling Is Not Selling Perfect pitch in music is rare. Perfect pitch in sales is rarer still. It's "perfect pitch" versus "the perfect pitch." The key to selling more is not selling. It's something else. Recently I met with a potential consulting client. I left the meeting frustrated … [Read more...] about How To Sell More Of Anything
Marketing Strategy Questions
Marketing Strategy Looks at the Past and Future The first quarter of 2016 is gone. It's never to return. And thus I ask: "How'd it go for your business?" Did your 2016 marketing strategy start off strong? Or, did it even start? Atkins Marketing Solution's Q1 started strong. My objective was to … [Read more...] about Marketing Strategy Questions
