Email Matters To Millennials Millennials, also called Generation Y, love email. This market segment ranges from those 18 to 34 years of age. When they were born, mom handed them a smartphone and a PC. The rest is history. Digital history. And, there are close to 20 million millennials in the … [Read more...] about Millennials Like And Use Email
Prepare Your 2023 Marketing Plan
Your 2023 Marketing Plan The year 2022 is almost over. The year 2023 is fast approaching. Get ready. Or better yet, are you ready? Is your business ready for 2016? Is your marketing plan ready? Doing a reset, reboot, and refresh on your marketing plan is critical for success. Think now before time … [Read more...] about Prepare Your 2023 Marketing Plan
Kids Understand Marketing
Kid's Marketing 101 Kids understand marketing. Why? Because they do four things: They make marketing fun. They keep marketing simple. They use their imagination. They tell stories. Last week this "door drop" ad below showed up on our front porch. Some kids on our block have … [Read more...] about Kids Understand Marketing
How Websites Showcase Competitive Advantage
The fundamental basis to both good marketing and a successful business is competitive advantage. Your product must be different to be better. Your product must step outside of the commodity category and into the custom solution. The legendary marketing guru and professor, Dr. Phillip Kotler, says … [Read more...] about How Websites Showcase Competitive Advantage
What To Do If Google Adwords Suspends Your Website
If you're using Google Adwords to direct targeted, relevant, and specific traffic to your website it's possible your website could get a Google slap on the wrist, or what's called a site suspension. Google Adwords is raising the advertising bar. Google's looking for better websites. Quality … [Read more...] about What To Do If Google Adwords Suspends Your Website
