The Force is getting stronger. Can you feel it? I can. I felt it while standing in line at Target a few days ago. Not only did I feel The Force, I also felt the blend of traditional advertising merging with creative new ways to break through advertising clutter. Consumers get bombarded with … [Read more...] about Star Wars Marketing And Advertising
Marketing Damage Control: How To Pick A Marketing Consultant
The following thoughts may reflect bias because I'm a marketing consultant. Some may see this post as self serving. That's not my intent. As a consultant, I select clients and they select me. A good marketing consultant must earn your business and be the right fit. Whether you choose my services or … [Read more...] about Marketing Damage Control: How To Pick A Marketing Consultant
Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
Innovation drives the best business models. Innovation drives the best marketing. If you can innovate you naturally differentiate. If you differentiate you create your own unique, niche markets. Customers chase you so you don't have to chase them. Facebook, Apple, Google, and Tesla are all on this … [Read more...] about Innovation Rocks: Facebook Builds A Solar Powered Internet Airplane
One Week With No Internet
I just got back from vacation. One week with almost no internet access. At first it was weird, then, it became refreshing to go "unconnected" for a time. I didn't have to ignore calls. They just did not get through! It's good for the brain and the body. No digital and no "always on" focus. I could … [Read more...] about One Week With No Internet
Dorie Clark’s Book, “Stand Out”
"Stand Out: How to Find Your Breakthrough Idea and Build a Following Around it" Consultant and writer, Dorie Clark, has written a great book on how to set yourself apart with the use of niche, personal branding plus lots of good, old, hard work. It offers competitive advantage ideas that, if … [Read more...] about Dorie Clark’s Book, “Stand Out”
