What's your marketing budget? Are you now uncomfortable? You're not alone. This post is not for the faint of heart. Marketing does not grow on trees It requires money to be effective. Marketing spend creates sales results. It's the first question I now ask potential clients: "What's your … [Read more...] about Why A Marketing Budget Is Critical
Deceptive Marketing Worst Practices
I got a check in the mail today for over one thousand dollars. Really? We all get them in the mail, right? It's that "check" in the mail envelope. At first glance you think, a check for me, let's open it. And then, reality hits because it's not a check: it's deception. Plus, the "check" even … [Read more...] about Deceptive Marketing Worst Practices
Marketing is a Verb: Do Something
Be a Marketing Verb Marketing is a verb. Do something. It's a continuous lifestyle and habit. You can't be marketing, you have to act. Like a flowing river that moves and flows, so is the practice of marketing--it just, can't, sit, still. If it lies dormant, it dies. Thus, so goes this verb for … [Read more...] about Marketing is a Verb: Do Something
What’s A Website Bounce?
Avoid A Website Bounce A website bounce is a visitor who leaves your website after looking at just one page. Bounces are measured on a percentage basis, called a “bounce rate.” A typical bounce rate is usually in the 20 to 40 percent range. The lower the bounce rate, the better. A low, single-digit … [Read more...] about What’s A Website Bounce?
The Revived TV Remote Product
How do you make a common product unique? How do you turn generic into gigantic? It's a question marketers and companies often face, especially if your product is in the commodity or mature phase of the product life cycle. Remember the four phases of the product life cycle: introduction, growth, … [Read more...] about The Revived TV Remote Product
