"But wait, there's more!" We hear it all the time on TV and radio ads. It's the infomercial. It's starting to drive me crazy and I have a few thoughts on both how we market and how we consume and listen. In fact, I'm amazed these commercials are still around. Is it bad marketing and gullible … [Read more...] about Infomercials: Is There Really More?
Defining & Applying Personas
Does your company know the three to seven personas representative of your website visitors and customers? I recently read a fantastic definition of the concept of persona by Jakob Neilsen. Here it is: "A persona is a fictional character representative of a unique group of users who share common … [Read more...] about Defining & Applying Personas
Marketing Means Moving Forward
Last Fall I taught a new class: Marketing Information Technology. At first I loathed the preparation for more of a "hard skills" versus a "soft skills" topic. I'm more of a soft skills communicator and ideas guy rather than a numbers man. However, I do like the math of marketing and realize how … [Read more...] about Marketing Means Moving Forward
Website Legal Issues
The protection of intellectual, digital property is important for your website and for your customers and clients. Online abuses are many so be careful. I’m not an attorney. Make sure to check with a lawyer familiar with online, digital property rights just to make sure.[1] Bitlaw.com covers many … [Read more...] about Website Legal Issues
E-Commerce Tips For Selling Online
If your product is ship-ready and fits the e-commerce model of selling it online, there are important things to consider before opening up your online, digital cash register. An e-commerce site has nuances and issues that go beyond that of the typical information type website. Since most of my … [Read more...] about E-Commerce Tips For Selling Online
