There's a slower reading rule with regard to digital content. Did you know we read twenty-five percent slower online. Yes. Reading digital content takes longer than traditional, paper content. This means your email newsletters, blog posts, and overall website content needs to accommodate how we … [Read more...] about Slower Reading & Digital Content
Herman Miller and Toyota
"We simply don't miss." That's the CEO of Herman Miller talking in the video below. Four words that resonate in your brain. Sure, Herman Miller is a large manufacturer of high quality office seats. I'm sitting on one now and I love it. It saves both my back and my butt. But, there is far more … [Read more...] about Herman Miller and Toyota
Why Hosting Companies Are Different
Your website hosting package is an easy way to increase both the desktop and mobile page loading speeds of your website. Remember, if you website home page does not load in 5 to 8 seconds, your visitor abandon rate will increase. An increased abandon rate means decreased revenue. As I … [Read more...] about Why Hosting Companies Are Different
Marketing Success Matters
It's been said that a brand is a promise. Yes, a brand is a promise and a whole lot more. It takes time to build a brand. It's a gradual promise and a process over time plus tons of effort. In short, it takes blood, sweat, and tears as the video below says. And remember, a brand is not a logo, … [Read more...] about Marketing Success Matters
Think Metaphor When Marketing
Metaphor is one of the most powerful tools available to tell a story. People love metaphors. It’s the language of image and similarity that connects what we know with other images that we also know. Metaphor makes sense. Being a life-long Star Trek fan, it makes me think of the Next Generation … [Read more...] about Think Metaphor When Marketing
