Quality, speed, and price are all factors you have to consider when selecting a marketing consultant, or any service provider. If you want speed only, quality will suffer because there may not be enough time to produce the best copy or best advice. If you're shopping for the lowest price, a … [Read more...] about Why Quality, Speed, & Price Matters
Websites Create Brand Awareness
In essence, a brand is a promise. Your potential customer needs a solution and your product promises to provide that solution. Yet, a brand goes far beyond just a logo or a tag line or a name. A good brand has consistency of color, design, and most importantly, messaging. You have to tell your story … [Read more...] about Websites Create Brand Awareness
How To Read Your Customer’s Mind
A search engine can read your customer's mind. A search engine can also read your mind. Yes: Google, Bing, and Yahoo can read minds. How? Search engines track and save every word and phrase typed into their search bars. That blinking cursor remembers every search session. Think of an internet … [Read more...] about How To Read Your Customer’s Mind
What Makes Creative Advertising?
The video ad below is creative advertising. It goes beyond the land of the bland and into the world of creative. Even if you don't want this car the ad almost makes you want to buy it anyway--just to say you did. Take an old, beat up Volvo, add a little story and boom--you have a great ad showing … [Read more...] about What Makes Creative Advertising?
How Internet Search Works
There are two sides to the digital treasure hunt: search on the one side and the website on the other. A potential site visitor may type in a phrase, but that doesn’t mean they’ll find your site until Google, Yahoo, or Bing has crawled or scanned the site. Just like an MRI scan of your body to find … [Read more...] about How Internet Search Works
