SEO and PPC ConfusionWhat's the difference between SEO and PPC?After specializing in search marketing since 2008, this question comes up over and over again. Clients think they need just SEO or just PPC. Companies often tend to favor SEO because it's cheaper to hire a good SEO company than pay for … [Read more...] about SEO and PPC: What’s The Difference?
Case Study: PPC Lead Generation For An Innovative Global IT Company
IT Case Study Situation Appraisal: PPC Lead Generation Client is a global, $150 million dollar publicly held IT company needing to increase the quality and volume of sales leads, reduce the average cost per lead, target specific product line opportunities, and expand branded and non-branded market … [Read more...] about Case Study: PPC Lead Generation For An Innovative Global IT Company
PPC Case Study: More Calls, Store Visits and Sales For a Leading Marble & Tile Company
Client is a large and established tile store company with 3 retail locations in the San Diego, California area. Client was challenged in a competitive industry to acquire more sales leads and walk-in retail traffic. Much of their digital advertising dollars was invested in an under performing, … [Read more...] about PPC Case Study: More Calls, Store Visits and Sales For a Leading Marble & Tile Company
PPC Case Study: Large Swim School Dives Into Thousands Of Revenue-Driving Leads
Swim School Situation Appraisal Client is a leading swim school company with 25 locations in California and Colorado. The challenge was to acquire more sales leads in a very competitive industry. Swim school lead generation was the top priority. Much of their advertising dollars was invested in an … [Read more...] about PPC Case Study: Large Swim School Dives Into Thousands Of Revenue-Driving Leads
PPC Case Study: Atkins Drives Leads For A National Carpet Cleaning Franchise
Carpet Cleaning PPC Case Study: Situation Appraisal This client is a leading national carpet cleaning franchise struggling in a very competitive industry to acquire customers in the Southern California market. For years, the majority of media dollars were spent in traditional advertising – TV, … [Read more...] about PPC Case Study: Atkins Drives Leads For A National Carpet Cleaning Franchise
