Mobile Marketing Frontier The mobile marketing frontier is here. Now. No mobile means no marketing. If your business is not adapting for smartphones, you're losing revenue. Without using mobile-friendly business marketing, you're giving away sales to competitors that do. Why Mobile? Here's … [Read more...] about No Mobile Means No Marketing
What Is Search Engine Marketing?
What is search engine marketing? We do it all the time yet how often do we think about the behind the scenes process. The process is complex, yet simple. There’s allot we don’t see that goes on behind the scenes of search engines. Let me attempt to describe the process in simple … [Read more...] about What Is Search Engine Marketing?
Why The Marketing Orientation Rocks
The Marketing concept, or marketing orientation, focuses on “the idea that the social and economic justification for an organization’s existence is the satisfaction of customer wants and needs while meeting organizational objectives.”* Furthermore, the market orientation is “a philosophy that … [Read more...] about Why The Marketing Orientation Rocks
How To Increase Website Traffic
I really like what Anna Hoffman has to say regarding website traffic. This YouTube video includes a wealth of tips about how to get website traffic, or better said, people to visit your website. I also like how Anna stresses the importance of content--quality content and consistent content that … [Read more...] about How To Increase Website Traffic
A Good Website Homepage?
There's no place like homepage. The Homepage is the most important page on any website. In most cases, it’s the first page visitors land on. It’s often the only page they land on. It’s the starting point for the rest of the site. If the home page does not deliver the visitor leaves. If you don’t … [Read more...] about A Good Website Homepage?