I've had it! Stop! I declare war on the word "like." Don't mess with me! NO MORE FILLER WORD USAGE. And, I don't mean social media likes. I mean language likes. For some reason millennials, Gen X, Gen Y, and other demographic segments can't get one sentence out without using the word, … [Read more...] about The Word “Like” & Your Brand
ROI & Your Marketing Budget
ROI rather than just cost should determine your marketing budget. If you don't spend money you won't make money. As a consultant, I sometimes hear the words, " I only have a tiny budget." "I can't afford advertising." "I can't afford your fees." "I don't have any money for marketing." However, … [Read more...] about ROI & Your Marketing Budget
Thanks To My Dad
Our personal brands are shaped by people. Important people. To this day, my dad's brand shapes my brand. So on this Father's Day weekend, a tribute is in order for "The Brand Called Dad." It's parents and people that create and shape our personal brand. This brand goes far beyond genes, DNA, and … [Read more...] about Thanks To My Dad
How To Think About Twitter
Twitter is a micro blog with a macro impact. It's powerful. How you think about Twitter determines whether 280 characters turns in to 280 followers in one day or 140,000 in one life-time. This social media tool has created national and regional revolutions. It has created famous people. It has … [Read more...] about How To Think About Twitter
Elements Of A Good Website Homepage?
To often I see small businesses miss what are the elements of a good website homepage. Many companies don't ask themselves just what makes a good website homepage? With your homepage, you have roughly eight to ten second to get a visitor's attention. If you miss that attention window, they may … [Read more...] about Elements Of A Good Website Homepage?
