I've discovered a new tool: Heat Maps and Scroll Maps. I've known about heat maps and scroll maps but never applied them to my website. I thus signed up for a heat map service called "Crazy Egg." In sum, Crazy Egg tracks every exact click and scroll on the chosen pages of my website. It tells … [Read more...] about Heat Maps & Scroll Maps For Websites
Old Rules and New Tools
There's lots of new tools around: the internet, social media, smartphones, Skype, and other technology flavors of the month. From a marketing perspective, danger lurks when we depend on the new tools and forget the old rules. Marketers have to be careful not to throw out the traditional baby with … [Read more...] about Old Rules and New Tools
The Value of A Value Proposition
Do you know your value proposition? Can you summarize in one sentence, why a potential customer or client should buy from you? Or, as www.marketingexperiments.com defines a value proposition: "Value proposition is the primary reason why a prospect should buy from you." You need to understand and … [Read more...] about The Value of A Value Proposition
Need A Good Digital Marketing Agency?
Content Matters Need a good digital marketing agency? What's a good benchmark to seek? One word and it's Content. Yes, content is one of the leading marks of a good digital marketing agency. If you're looking for a competent, professional, experienced, and effective agency look at their content. … [Read more...] about Need A Good Digital Marketing Agency?
How To Paint With PowerPoint
Last week I witnessed the well-known marketing guru, Seth Godin, paint pictures with a thousand words. And yet, Seth's PowerPoint slides had zero text. None. Every slide consisted of a single picture illustrating the words he spoke rather than read. The story was in the pictures. Each slide … [Read more...] about How To Paint With PowerPoint
