Few introductions are needed for Dr. Phillip Kotler. If you have studied marketing and have not read one of Kotler's textbooks, you have not studied marketing. No Dr. Phillip Kotler, no marketing. His textbooks are classics for both undergrad and graduate schools of business worldwide. I read … [Read more...] about Dr. Phillip Kotler & Marketing History
No Job Plus Failure Equals Success
This is a fantastic interview below of Seth Godin by Bryan Elliot. The concept of having a job has changed forever. No job plus failure equals success. I don't mean being unemployed. I mean finding yourself within the context of failure and risk. The "corporate latter" just does not exist … [Read more...] about No Job Plus Failure Equals Success
How To Attract Longer Website Visits
Never underestimate the power of a pageview. Website visits and pageviews work together. You have roughly eight seconds to capture the attention of a home page visitor. If you don't capture that attention in eight to ten seconds, they may leave. They may never come back. Gone. Off to another … [Read more...] about How To Attract Longer Website Visits
Sell Electrons Not Atoms
"Sell electrons, not atoms." Bill Myers You're reading electrons. Electrons brought you to this site. Electrons matter and they go beyond matter. The benefits of selling electrons versus atoms are significant. I love the preceding quotation by author Bill Myers. It could not be said better. … [Read more...] about Sell Electrons Not Atoms
Micro Moments of Life: Mobile Marketing
Next time you're in public observe the mobile moments. Or, as Google calls them, the "Micro Moments of life." For example, just visit your local shopping mall and observe how many people are engaged with their smartphone. I guarantee you, you will see a large percentage of shoppers on their … [Read more...] about Micro Moments of Life: Mobile Marketing
