Your customer is visiting and trying to read your homepage. His name is ET and he's phoning Home. Home Page, that is. Except now ET has a smartphone. Without the right website design, ET can't easily read or navigate your Home Page. Help ET. He needs a Home. He needs your products. Chances are … [Read more...] about How To Make Sure ET Phones Your Home Page
Small Business Marketing Tips for 2022
During 2008 to 2022, I consulted with over 300 small businesses. I noticed consistent challenges and themes that often surfaced. Relative to the digital world that all small businesses must navigate, below are twelve small business marketing tips for 2022. Apply one per month. Bite size pieces. … [Read more...] about Small Business Marketing Tips for 2022
Sandy Hook and Non-Profit Marketing
As a nation our hearts are sad. As a dad of three kids my heart is sad. Many are facing a loss for words in the Sandy Hook Elementary shooting. As we wait with patience in the midst of grief, news reports, and solutions my thoughts recently went to a subcategory of small business marketing: … [Read more...] about Sandy Hook and Non-Profit Marketing
How I Named The Kingston Wi-Drive
We often judge a product by its cover. Product names matter. Yet many companies are at a loss as to what to name a product and why. It's like picking the name for a child. Names matter. Products matter. Thus, names of products matter. Consequently, how companies name products is important. … [Read more...] about How I Named The Kingston Wi-Drive
Tourette’s Syndrome And A Librarian
Josh Hanagarne is The World's Strongest Librarian. That's his brand and his story. He's also an author, librarian, speaker, blogger, dad, husband, and weight lifter. One other thing about Josh: he's just a down-to-earth, nice guy who returns emails and comments back on his blog and LinkedIn. … [Read more...] about Tourette’s Syndrome And A Librarian