What's an RSS Feed? It stands for "Really Simple Syndication." In sum, the content comes to you thus you don't have to hunt the content. Your favorite blogs, publications, and the like head your direction. It saves you time and effort which makes and saves you money. It's Really Simple. Not … [Read more...] about What’s An RSS Feed?
The Truth About Twitter
What's the truth about Twitter? It's a social powerhouse. Short, simple, searchable, prolific, and perfect for smartphone content generation. If you're not tweeting every day you're making a big social marketing mistake. As much as I like Facebook, let's "Face" it, Facebook is a time bandit. … [Read more...] about The Truth About Twitter
Story Marketing and Being Different
I can't get story marketing off my brain. It has engrossed my thinking lately. In part, because the theme and concept keeps hitting my marketing radar. As I meet with numerous small business clients, I see the concept of story turning on ideas and generating content for many small businesses. … [Read more...] about Story Marketing and Being Different
The Product And The Toilet Seat
The Product Is The Foundation Of Toilet Seat Marketing Believe it or not, toilet seat marketing is important to marketing. I did not want to put a lid on this topic, but I did want to flush out some important points about commodity versus premium products and their management. "The Product And … [Read more...] about The Product And The Toilet Seat
Engage, Don’t Buy Followers
If you have to buy followers then you don't know what your selling. In other words: don't buy social media followers. Engage them. Go the extra social mile and connect with your followers. Earn the follow. Follow at least a category fit in roughly ninety percent of your follows. Ten percent … [Read more...] about Engage, Don’t Buy Followers
