In marketing, life, & politics, perception is often reality. When it comes to unemployment data, the U.S. government breaks down employment trends into six separate categories: U-1 through U-6. Two of the six are key: U-3 & U-6. Also note that if the U.S. economy gains roughly 150,000 … [Read more...] about 7.8% Unemployment Equals 14.7%
Target Markets & Personas Increase Sales
Identifying the right target market through knowing your customer persona is one of the best ways to increase small business sales. Bottom line: target markets plus personas increase sales. Far too many small businesses use the "spray and pray" mentality for finding customers. Just mail out some … [Read more...] about Target Markets & Personas Increase Sales
Follow The Digital Brick Road: How & Who To Follow
Dorothy goes digital. She followed the Yellow Brick Road and found Oz. When we follow, do we really find what we're looking for? It's not how many; it's who we follow that counts in the world of quality versus quantity social media. Over time, quality leads to balanced quantity, thus when you … [Read more...] about Follow The Digital Brick Road: How & Who To Follow
Marketing Air: The MacBook Air
I'm a PC guy that's gone over to the Dark Side. I bought a MacBook Air. It's a big change for me so here's some marketing thoughts on all things PC and Mac. I know and understand laptops. A large portion of my corporate career consisted of working for the worlds largest manufacturer of laptop … [Read more...] about Marketing Air: The MacBook Air
Content With Context Is King
Below is the best video interview on social media, branding, and overall marketing strategy I've seen all year. In fact, it may be the best I've ever seen. Content is the focus, here. Deanna Brown, CEO, Federated Media Publishing, and Brian Solis discuss some of the central issues that define … [Read more...] about Content With Context Is King
