PPC Lead Generation WorksPPC is one of the most effective lead generation tools ever created. Because it captures intent, PPC grabs leads already looking for your product. With the right budget and account setup, leads start to arrive.Receiving a lead is half the story. The follow up is what turns a … [Read more...] about 10 Tips For PPC Lead Generation Follow Up
Marketing Podcast: Good Marketing Is Matchmaking Not Manipulation
What you’ll hear about in this Marketing Podcast Interview: The experience of teaching principles of marketing, consumer behavior and market research This marketing podcast interview covers Internet marketing strategy Bringing the real world into the classroom with case studies The importance of … [Read more...] about Marketing Podcast: Good Marketing Is Matchmaking Not Manipulation
Coronavirus Marketing: 15 Tips For Small Business & Career Survival
"It was the best of times, it was the worst of times,..." Reducing The Economic Impact With MarketingCoronavirus marketing may be a new and temporary way we need to approach our careers and businesses. The largest economy in the world has been brought to a standstill by a micro-organism much smaller … [Read more...] about Coronavirus Marketing: 15 Tips For Small Business & Career Survival
PPC campaigns: 4 Ways to Beat the Competition Without Overspending
Pay-per-click advertising is a high-stakes market in which it often seems the big spenders rule. Actually, it’s true: businesses with big budgets do better in PPC campaigns than lower spenders. PPC campaigns with strong budgets make it that much easier to beat your competition.The finance and … [Read more...] about PPC campaigns: 4 Ways to Beat the Competition Without Overspending
Are Bing PPC Ads Worth the Effort?
If you equate PPC advertising with Google Ads, you’re not alone. Google certainly has the majority of the search market. But does that mean marketers should ignore other platforms and put all their advertising eggs in one basket?No.Well-crafted Google Ads campaigns are great for maximizing traffic … [Read more...] about Are Bing PPC Ads Worth the Effort?
