The following interview with David Stockman is sobering. It applies to marketing strategy. Stockman was a congressman and the former Director of the Office of Management and Budget. Read it. Think about it. Plan accordingly. The strength of your small business profits depends on how you act … [Read more...] about Marketing Strategy: Wealth Over Debt
How To Do Your Own Website SEO
Beware of SEO companies that claim to "get you to the top of Google." Ninety-five percent of them are rip-offs, as evidenced in the numerous small businesses that have fallen victim to the black hole of SEO. I hear it almost every week as I advise small business clients ranging from start-ups to … [Read more...] about How To Do Your Own Website SEO
The 15 Second Elevator Speech
We often hear of the "elevator speech." You know, the pitch that summarizes what your business is and does in one minute. It's the short story of the small business novel. You could call it the script that tells your target customer why they should buy your product or service. In short, your … [Read more...] about The 15 Second Elevator Speech
Scott Bedbury On 21st Century Branding
Scott Bedbury helped both Starbucks and Nike develop their brands. He also wrote a book called, Brand New World. From both small businesses to large corporations, these branding principles apply and work. Below are eight of Bedbury's key branding principles: 1. "Relying on brand awareness has … [Read more...] about Scott Bedbury On 21st Century Branding
How Amazon Saved One Author’s Life
I'm a content iconoclast. Amazon is an iconoclast. Publishing has changed forever. Get used to it. Jessica Park has a best selling novel called, Flat Out Love. Her story covers the trials and tribulations of publishing attempts in the world of "traditional publishing." Agents, rejection … [Read more...] about How Amazon Saved One Author’s Life
