Robert McKee, an internationally famous teacher of screen writing, said: "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact." It's almost impossible to sell a product or service these days … [Read more...] about Stories Are The Currency Of Marketing & Life
Who Wins The Online Advertising Battle: Facebook Or Google?
Below is a fascinating info-graphic on online advertising. Where, why, and how you advertise online is an important choice. It's Facebook versus Google. Or, you could use both Facebook and Google for your advertising channels. The online advertising battle wages on each day. The graphic below … [Read more...] about Who Wins The Online Advertising Battle: Facebook Or Google?
Seth Godin Writes About “How To Make Money Online.”
Seth Godin is good. Very good. I read almost all of his blog posts. And, like all writers of his level and wisdom, most posts are great and some are mega fantastic. The May 5, 2012 topic was one such post. I loved it, Tweeted it, forwarded it to Facebook, and quoted a portion below. Many of … [Read more...] about Seth Godin Writes About “How To Make Money Online.”
How Keywords Increase Targeted Website Traffic
Keywords unlock website doors. Without the correct keywords your site traffic drops, revenue opportunities are lost, and potential new customers never find your website. "What's a keyword," you might ask? Keywords are specific phrases and words that individuals type to find your website. An … [Read more...] about How Keywords Increase Targeted Website Traffic
Online Education: Harvard and MIT Join Forces
I'm an adjunct marketing Professor at the largest school of business in California, Cal State Fullerton's Mihaylo College of Business and Economics. I'm also a small business marketing consultant. In sum, I bring my marketing and consulting experience to the classroom and the classroom to my … [Read more...] about Online Education: Harvard and MIT Join Forces
