Too much government debt means too much spending. The dangers of too much government debt are becoming more ominous. Or, better said, state and federal governments can't continue to spend money they don't have, expecting the tax payers to make up the difference. In your own personal budget, you … [Read more...] about The Dangers Of Too Much Government Debt
Tom Peters And “The Brand Called You”
Tom Peters On Your Personal Brand Thanks, Tom Peters. I first read Tom Peter's classic article, "The Brand Called You," in 1998. I never forgot it. It changed the way I thought, and think, about the brand called, "Me Inc.," as Tom Peters calls it. It has been a number of years since I had read … [Read more...] about Tom Peters And “The Brand Called You”
Act of Valor: Movie Marketing Metaphor
I recently saw the new movie, Act of Valor. I loved it. Fantastic. Go see it. Recommendations aside, how does Act of Valor relate to marketing metaphor and telling your story? First, it was a real story within a story. Real Navy Seals were used because even the best stunt men in the world … [Read more...] about Act of Valor: Movie Marketing Metaphor
iPhone 4s Review: From Blackberry to Appleberry
I bought my first iPhone in December of 2011. It's been two months since my new friend entered my life and I can summarize the experience in two words: I'm impressed! Yes, it was worth every penny. So what do I like? The following is my Apple iphone "Like List": The touch screen is great. … [Read more...] about iPhone 4s Review: From Blackberry to Appleberry
Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
The economy is not improving. I'm not a "gloom and doom" person. I'm the consummate optimist who sees the glass as half full, not half empty. However, realism comes before optimism. Optimism that ignores the facts is denial. In fact, I would advocate that pure optimism is realism because it … [Read more...] about Marketing Reality: 17 Reasons Why The Economy Is Not Getting Better
