Most small businesses need advertising vehicles that draw targeted traffic to their website or location. Not just traffic, but targeted traffic. You reach specific customers by geography, demography, and lifestyle. In sum, the shortest click between people and products, yet at a price you … [Read more...] about Reach 100 Million People In 10 Minutes With Google AdWords
The Small Business Side Effects of Unethical Behavior
At the core of a business organization should be a focus of maintaining ethical behaviors, which are the moral principles and values that individuals or organizations live and stand by. Avoid unethical behaviors. Your small business can be ethical by doing what society defines as what is just and … [Read more...] about The Small Business Side Effects of Unethical Behavior
Small Businesses Credit Scores: Does It Matter?
“A positive credit score can improve your ability to obtain financing, and spot weaknesses among suppliers, vendors, competitors and employees.” - Gary Stem, Small Business Review $1 - What is a credit score? Credit scores help a bank determine the probability that you will pay … [Read more...] about Small Businesses Credit Scores: Does It Matter?
Ready, Set, Retail: A Starbucks Success Story
For a small business, selling to a well-known retailer is key in promoting their product towards a large customer base. Retailing is all activities directly related to the sale of goods and services to the ultimate consumer. If small businesses cannot manage to open their own retail locations or … [Read more...] about Ready, Set, Retail: A Starbucks Success Story
The Importance of Relationship Selling
For small businesses, there is an inclination to have a narrow focus on persuading customers, closing sales and moving onto the next project, at the expense of delivering value to the customer. This traditional approach to selling has many drawbacks, and does not have the advantages of relationship … [Read more...] about The Importance of Relationship Selling
