In 1966, a small publication in Philadelphia was the first to refer to the day after Thanksgiving as “Black Friday.” Since the 20th century, Black Friday has turned into the biggest shopping event of the year, with die-hard shoppers waiting days in advance outside of their favorite stores. It … [Read more...] about The History and Impact of Black Friday
Creative Advertising: A Simple Billboard Ad
I love this billboard ad. Simple. Creative. It sparks my imagination and causes a pause in my thinking. It blends a well-know brand with a well-know metaphor: the sun dial. The concept of time past with time present plus fast food. Do you get the Ad? Take a look. What is it? It … [Read more...] about Creative Advertising: A Simple Billboard Ad
How to Successfully Use Email Marketing
Subject: This is not spam! Email marketing is the usage of email service providers to send out newsletters, promotions, or announcements to a customer base. There are at least 147 million email users that check their email everyday, which can be extremely beneficial for small businesses because … [Read more...] about How to Successfully Use Email Marketing
How To Hit Your Target Market
A small business needs to determine their target market to be able to properly and successfully market to their target audience. It's often been said that "if you aim at nothing you are bound to hit it." A target market is something, not nothing. Nothing marketing gets your business nowhere. … [Read more...] about How To Hit Your Target Market
Metaphor Marketing
Metaphor marketing tells your story Being able to answer that question, and convey it through metaphor marketing can do wonders for your small business. Metaphors are powerful because they tell stories that make connections based on the audience’s knowledge and prior understanding. Being able to … [Read more...] about Metaphor Marketing
