We all have the same amount: 24 hours in a day. Or to be more specific: 86,400 seconds every day. Whether it’s a president of the United States, a soccer mom, a corporate CEO, a schoolteacher, or a small business owner, we all have exactly the same amount of time. Time is not partial to anyone, … [Read more...] about Turn Minutes Into Money: Small Business Time Management
Michael Novak Speaks: “Corporate Greed” Is Not The Problem
From a marketing and communications perspective, terms and what they mean are important. From the Occupy Wall Street protestors we are hearing about "corporate greed," whatever that means. Michael Novak sums up the issue well. Below is a section from his book, Business As A Calling: Work And The … [Read more...] about Michael Novak Speaks: “Corporate Greed” Is Not The Problem
How To Evaluate Creative Copy And Content
The following article on the Early to Rise website offers thirty fantastic tips for evaluating and writing solid, creative, and revenue-generating copy. It speaks for itself: http://bit.ly/oDjwcJ By Stuart Atkins … [Read more...] about How To Evaluate Creative Copy And Content
All Great Ideas Have Six Traits
Some ideas live and some ideas die. Why? Chip and Dan Heath in their book, Made to Stick: Why some Ideas Survive and Other Die, identified six traits of an idea that sticks, or catches on with an audience or customer segment.* They used the acronym "SUCCES" to cover the concepts: 1) Simple: … [Read more...] about All Great Ideas Have Six Traits
Lee Clow Redefines Advertising
Lee Clow lead the second revolution in advertising. If you don't know him, you know his ads: Adidas, Nike, Sony PlayStation, Energizer bunny, Toco Bell Chihuahua, and Apple just to name a few. I like his style, too. He shows up to work in shorts and flip flops. He's not cut from the typical … [Read more...] about Lee Clow Redefines Advertising
