Seth Godin understands the just how "big" a small business can become. He understands and gets how small is big and unique. Tribes matter because people want to do tribe marketing. Watch and listen as Seth speaks the language of small business marketing. He talks about yelling and interrupting … [Read more...] about Seth Godin & Tribes Marketing
Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
What Makes A Good Marketing Plan? In Dr. Phillip Kotler's classic textbook, Marketing Management, he asks four questions for evaluating a good marketing plan. Often, a marketing plan is either ignored or quickly created without the proper food for marketing thought. A marketing plan is like the … [Read more...] about Dr. Phillip Kotler Asks Four Questions For A Good Marketing Plan
Robert McKee on the Will To Write
Time Plus The Will To Write and Create "Beyond imagination and insight, the most important component of talent is perseverance—the will to write and rewrite in pursuit of perfection. Therefore, when inspiration sparks the desire to write, the artist immediately asks: Is this idea so fascinating, so … [Read more...] about Robert McKee on the Will To Write
Good Ads Run Deep: Marketing Horsepower
I love this ad. It appeals to a childhood nostalgia that indeed runs deep in American culture. I've owned four Chevys and I love their ads. I own one now--a 2004 4x4 Chevy Suburban. It's one of the best trucks I've ever owned and it has over 100,000 miles on it. I plan to drive it for at least … [Read more...] about Good Ads Run Deep: Marketing Horsepower
Mountain Top Marketing: Taking An Internet Vacation
Take An Internet Vacation Taking a vacation from the internet, or an internet vacation, is critical for clearing the mind. I've spent weeks in Montana camping, hiking, and visiting historical sites I've wanted to see for years. Ever been to Little Bighorn? Custer's Last Stand is fascinating. I … [Read more...] about Mountain Top Marketing: Taking An Internet Vacation
