As I have written before, Philip Kotler has forgotten more about marketing than most of us will ever know. The "Ten Commandment" metaphor provides a marketing compass from which a small business can make decisions and plan its marketing strategy. As you read Kotler's commandments below, just insert … [Read more...] about Philip Kotler and The Ten Commandments of Marketing
What’s A Popular YouTube Video?
I love YouTube. It's a powerful spoke in the social media wheel. However, just creating a channel and posting a few videos is not enough. You have to cut through the clutter and large number of other videos. In short, it's easier said than done to get viewed. Rubber Republic published some … [Read more...] about What’s A Popular YouTube Video?
Advertising: Less Message Is More Ad
Advertising Made Simple This ad is a great example of the "less is more" worldview in advertising. It plays off both the metaphor of off-roading, plus the off road, on track metaphor of public train transportation. It's one of the best billboard ads I've seen. There is wisdom and brilliance in … [Read more...] about Advertising: Less Message Is More Ad
How a Blog Benefits Your Small Business
Blogging Benefits One year ago I started blogging on my website. It's one of the best decisions I've made to expand my consulting, grow my brand, enhance my teaching, and increase my website traffic by over 1000%. In fact, both Seth Godin and Tom Peters often say blogging was the best decision of … [Read more...] about How a Blog Benefits Your Small Business
“Marketing” the Royal Wedding
Royal Wedding Marketing Many of us watched the Royal Wedding today. I have to admit I was impressed by both the simplicity and depth of the event. In a sense, it had its own viral marketing attraction. It grew as the event came closer to reality. In a world where we have seen so much tragedy, … [Read more...] about “Marketing” the Royal Wedding
