A current American Idol superstar has Tourettes and mild Aspergers syndrome. His name is James Durbin. In spite of his Tourettes, he moves forward and has both a fantastic voice and a great attitude on life. What a special "personal marketing testimony" about making the "Brand Called You," a true … [Read more...] about Tourettes on American Idol
Starbucks: The Metaphor of Brand Meaning
Few "brands" define a brand better than Starbucks. Starbucks is far more than just coffee. Starbucks is all about customer experience and is well beyond just walking in an ordering a "cup a Joe." From a morning walk-in to the Starbucks drive-through, all the way to the morning cup of coffee in … [Read more...] about Starbucks: The Metaphor of Brand Meaning
Are You Confusing Your Product With Your Brand?
Which comes first: the product or the brand? It's the old chicken before the marketing egg question. The question might seem trivial, but many businesses confuse their product offerings. They are two difference concepts. If you keep them separate, you find success. If you keep them blended or … [Read more...] about Are You Confusing Your Product With Your Brand?
Constant Contact Interviews Stuart Atkins On Small Business Marketing
Constant Contact recently interviewed me regarding small business consulting, university teaching, their Experts program, e-mail marketing, and how all this fits together: Comments welcome. … [Read more...] about Constant Contact Interviews Stuart Atkins On Small Business Marketing
“Like” Marketing Communication
Clark Whelton, from the City Journal, writes a fantastic article on vagueness in language. "Like," I mean, "stuff" like this is awesome and "amazing." This is "totally" relevant to marketing and how we speak, think, and communicate without even noticing. It speaks for itself. I posted some … [Read more...] about “Like” Marketing Communication
