How often do we over think the real issues or questions? More than we would like to admit. Less is more and simple is profound. In developing your marketing plan for 2011, and beyond, make sure you are asking the right questions. Focus. Target. Simplify. Think like a consumer. Place yourself … [Read more...] about Big Questions in Marketing and Consumer Behavior
Small Businesses Can Do Big Marketing: Seth Godin
Seth talks about the power of small business marketing compared to the power of big business budgets. It's about people and not committees or "take forever" decisions. If you own or work for a small business, take advantage of the personality, speed, and unique attributes of a small business. See … [Read more...] about Small Businesses Can Do Big Marketing: Seth Godin
College Students On the Web: A Facinating Report
Jakob Nielsen understands web usability. In fact, he has forgotten more than most "experts" will ever know. His study on web use for college students is fascinating. The summary, alone, is a wealth of information: http://www.useit.com/alertbox/students.html Your thoughts are welcome... … [Read more...] about College Students On the Web: A Facinating Report
So Which Search Engine Do You Place Your Ads With?
Google first, Yahoo and Microsoft a distant second and third. The chart below answers the question for you--in most cases. Google AdWords works great for my business. However, don't forget the concept of niche markets, which some engines may focus on better than others. Just a … [Read more...] about So Which Search Engine Do You Place Your Ads With?
Marketing Tip: Plan Your Small Business Content Calendar for 2011
In the spirit of the Holiday season, how about moving from a Holiday Calendar to a Content Calendar? I know you're busy with shopping, business, family, and just the year-end rush. In just a few short weeks we move from 2010 to 2011. Yes, life at the speed of time. It just doesn't slow down! Why … [Read more...] about Marketing Tip: Plan Your Small Business Content Calendar for 2011
