Michael Dell has been through a few recessions in his "still young" life. He understands that aggressive marketing must be sustained during, and not after, a recession. For all those thinking of starting, or, for those who currently own a small business, his advice is worth its weight in marketing … [Read more...] about Michael Dell Talks About Small Business Marketing & Recession
Products Are Like Kids
Kids Are Like Products I have three kids. They are each different and unique, yet they all go through consistent stages in their lives. For example, the needs of my infant son were as different as day and night from those of my daughter. He was hungry all the time! And when he would try to get my … [Read more...] about Products Are Like Kids
The Used Car Sales Approach to Marketing
In the sales orientation to marketing, sales are king. All business activities center on aggressive sales initiatives and campaigns to drive revenue. “Sell, sell, and sell some more” is the mantra. In fact, there is no distinction between selling and marketing because they mean the same thing. … [Read more...] about The Used Car Sales Approach to Marketing
Gutenberg has a Kindle: Changes in Traditional Book Publishing
My book is your book. You are my reader. I wrote it for small business owners and employees; not publishers. Ultimately, it's the small business owner who needs marketing help and not an editor who thinks he knows my reader segment. It gave me control of my content destiny. This freedom … [Read more...] about Gutenberg has a Kindle: Changes in Traditional Book Publishing
Is Social Media a Fit for Your Business?
Before one engages in any form of marketing, it's important to have a plan. If you jump, land with both feet on the ground. In spite of what you hear, social media is not a fit for every business. Applying a tactical plan rather than joining a faddish, digital bandwagon is a wise course of … [Read more...] about Is Social Media a Fit for Your Business?
