One of my neighbors owns a small residential and commercial painting company. He had a Web site, but no sales conversions were resulting from the site. I took a brief look at the HTML source code on his home page (something anyone can do) and noticed he had no HTML title pages or keywords or key … [Read more...] about Web site Design: Do you Know Your Keywords and Phrases?
The Marching Orders of Marketing
"Do you remember in classical times when Cicero had finished speaking, the people said, 'How well he spoke'--but when Demosthenes had finished speaking, the people said, 'Let us march'?" Adlai Stevenson, in introducing a candidate for the Presidency who succeeded where he failed, in Los Angeles, … [Read more...] about The Marching Orders of Marketing
Search Engine Marketing: Why Graphics and Bells and Whistles are Not the Key to an Effective Webstie
Jakob Nielsen is one of the leading experts in Web usability. He started out working for both Bell Labs and IBM prior to his move to Sun Microsystems. He helped design the first Sun Web site in 1994, before the commercial Internet was born in 1996. Dr. Nielsen understands Web site usability … [Read more...] about Search Engine Marketing: Why Graphics and Bells and Whistles are Not the Key to an Effective Webstie
Marketing and Internet Statistics: This Site’s Info Speaks for Itself
The internet has changed marketing worldwide. Since 1996, marketing has not been the same. The info on this site will motivate and inspire you. If your small business does not have a web site--see this site. If your company has not revised its web site--see this site. If your company does … [Read more...] about Marketing and Internet Statistics: This Site’s Info Speaks for Itself
How to Spread Ideas: Marketing at Its Best
An idea is a terrible thing to waste, especially if it's a good idea. Also, ideas can't just sit--they need to spread. This video speaks for itself. It's fascinating, relevant, funny, and thought provoking. Are your ideas getting blocked or ignored? Do you notice purple cows? Hmmm. Check this … [Read more...] about How to Spread Ideas: Marketing at Its Best
