Soft Drink Marketing Made Simple I don't drink soda. It's just too sweet. However, the small business owner in this video may change my mind! He travels his soft drink marketing soda journey from kid to business owner. He loves soda and does good marketing because he connects the story of soda … [Read more...] about Soft Drink Marketing: Move Over Coke and Pepsi
The Best Product Manager: Your Customer
The Customer As Product Manager Without a product to market and sell, you have nothing. It is the second most important ingredient to a small business success—next to your customer. Many businesses generate a great product idea and then lock into that concept without first considering the best … [Read more...] about The Best Product Manager: Your Customer
The Personal Power of Your Own Information Product
Clay Shirky's new book, Cognitive Surplus, has some insightful ideas regarding the power of information. In short, if you have an idea, you don't have to launch a physical product to release a "product." Many of us are information workers; not all of us are information producers. You may be on … [Read more...] about The Personal Power of Your Own Information Product
Seth Godin on “Networking” And Social Media
Seth Godin And Networking I don't care how many followers or friends you have on Facebook or Twitter. I used to. However, now I'm getting smarter and understand better that business, as John Tu used to always tell me when I worked at Kingston Technology, is about relationships. We often forget … [Read more...] about Seth Godin on “Networking” And Social Media
Change Your Subject Line Oil: The Case for E-mail Marketing
Subject Line Tips The following points speak for themselves regarding the value of e-mail marketing for the typical small business: According to eMarketer, 91 percent of Internet users between the ages of 18 and 64 send or read e-mail. Over 147 million people use e-mail every day in the U.S. … [Read more...] about Change Your Subject Line Oil: The Case for E-mail Marketing
