Some say the recession is over and some say it's not. It all hinges on how you define the terms. Let's look at two frequently used words: recession and recovery. Recession, by the traditional definition, means that GDP declines for at least two quarters or roughly six months. Overall economic … [Read more...] about Economic Recovery: Optimism Foundational-Realism Not Optional
Table of Contents for Stuart’s Book
If you're looking for a list of top selling business books, this book can help you: Save time and money. Increase revenue. Grow market share. Endure good and bad economic times. Work less and play more. Avoid costly marketing mistakes. Apply preventative marketing tools to grow your … [Read more...] about Table of Contents for Stuart’s Book
Is a Google Search All the Marketing Research You Need?
Doing a Google search is NOT marketing research! A Google search can often be a good starting point, but it's limited with regard to the depth of information you may need to make good decisions. Google can sometimes find valuable secondary sources, but beware. If all you do is Google and expect … [Read more...] about Is a Google Search All the Marketing Research You Need?
Marketing Defined: We Know the Term But Do We Understand its Meaning?
Marketing defined. What is it? You hear the term used in a wide range of conversations: business, personal, and casual. All too often we lump the concept of marketing into advertising, sales, and other attributes or functions of marketing that are not, in themselves, marketing. How do you define … [Read more...] about Marketing Defined: We Know the Term But Do We Understand its Meaning?
Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
From the perspective of a small business owner and marketing consultant, I have thoughts and questions surrounding S.B. 1070, Arizona’s new immigration law. Who gets hurt more from the boycotts: Arizona or its small businesses and their employees? From a public relations and marketing … [Read more...] about Arizona Immigration Law: Lessons Learned from Marketing, Public Relations, Small Businesses, and Boycotts
