A fascinating article by Robert Greene about how military strategy fits with Google's business model and culture, as it applies to Napoleonic military strategy. I love the application of military strategy to business. It's an innovative way to examine marketing and business strategy. In short, … [Read more...] about What Does Google and Napoleon have in Common with Small Business Marketing?
Marketing Through Economic Madness
Plato’s Republic and the Philosopher Kings had a tough week. The Greek economy is on the brink of collapse and economic flu symptoms are spreading to Spain, Portugal, Ireland, the UK, and who knows where else. Some of these economic seeds are now sprouting in the U.S. And, some are saying a mere … [Read more...] about Marketing Through Economic Madness
Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
Constant Contact recognizes Atkins Marketing Solutions for commitment to best practices in email marketing Orange, CA — Atkins Marketing Solutions, today announced that it has received a 2009 All-Star Award from Constant Contact®, Inc., a leading provider of email marketing, event marketing, and … [Read more...] about Atkins Marketing Solutions Receives a 2009 Constant Contact All-Star Award
Do You Have a Social Media Strategy?
I love this quote, from Zack Swire of SWIRE, a marketing communications agency: “Many companies just go out there and get on Facebook. They say, ‘I’ll put an intern on that.’ But you have to know whether or not it’s a natural extension of your brand,” says Swire. “Do you have a business plan … [Read more...] about Do You Have a Social Media Strategy?
Small Business Mobile Marketing: Market Applications and Directions
Mobile Marketing Rocks Mobile marketing is an emerging force for small business marketers. However, of the many mobile options, which is the best starting point for small businesses: E-mail based mobile marketing, SMS text messaging, web browsing, or the host of new applications hitting the smart … [Read more...] about Small Business Mobile Marketing: Market Applications and Directions
