E-mail marketing: Questions and Action Items It's important to think before you send out an e-mail. E-mail is a powerful tool but we use it so much that we sometimes write as second nature rather than with our readers and customers in mind. Make sure to think like your readers. Below are some … [Read more...] about Ten E-mail Marketing Questions for Your Small Business
Social Media: Short-term fad or Long-term Fact?
Social media—is it a fad that’s fleeting or a fact that’s here to stay? I can see why some doubt its value. With Twitter, for example, how can sending a micro text message limited to 140 characters extend your brand? And why would anyone want to know what I am doing every minute of every day? I … [Read more...] about Social Media: Short-term fad or Long-term Fact?
Compelling Small Business Facts
Some Small Business Facts for Fun If you currently own a small business or are thinking about starting one, you are not alone. One of the strongest economic growth trends is found in the creation and maintenance of the modern, digital-age small business. Of all U.S. jobs created in the last … [Read more...] about Compelling Small Business Facts
A Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota
From the tabloids to the highways, we are hearing much from the marketing engineers of both spin and speed. Tiger Woods and Toyota are household names, yet now the story is different. They were persons and products of skill, envy, quality, and wonderment. Now, both are trying to “drive” the road of … [Read more...] about A Tiger in Your Tank: PR Marketing Lessons from Tiger Woods and Toyota
