Setting The PPC Success Stage PPC success is a drama with many actors and factors. Recently a potential client contacted my agency wanting PPC management. They wanted to run PPC using a pulse method: One month on and one month off. In short, run when you need traffic and pause the account when you … [Read more...] about Why PPC Success Takes Time & Patience
Why Impression Share Matters In PPC
"Eighty percent of success is showing up." Woody Allen There's nothin like showin up. I showed up to write this and you showed up to read it. If great advertising shows up so does sales. First impressions matter. Impression share matters. That is, impressions that relate to paid search. In life, … [Read more...] about Why Impression Share Matters In PPC
Do People Really Click On Google AdWords Ads?
Google AdWords: To Click Or Not To Click? This is a popular question when I speak about PPC advertising: "Do People Really click On Google AdWords Ads?" The answer is clear: Yes, they do! However, since not all clicks are created equal lets discuss more details to answer this question. It's a … [Read more...] about Do People Really Click On Google AdWords Ads?
What The Facebook Happened To Facebook?
What The Facebook Privacy Breech Means For Your Business What the Facebook happened? You've heard by now. Facebook was caught off guard recently. It quickly became a trust, share holder value, and PR-scrambling nightmare for Mark Zukerberg. Big data became scary data. This will have ripple effects … [Read more...] about What The Facebook Happened To Facebook?
What Budget Size For PPC Do I Need?
Budget Size For PPC Depends On Many Factors In order to generate leads, orders, and sales pay per click advertising needs the right budget size for PPC. The correct budget amount is the fuel that drives account performance. Many business owners ask me the question, "How much does PPC cost?" "How … [Read more...] about What Budget Size For PPC Do I Need?
