Ahhh, the age-old debate of generalist versus specialist. Which is better? It’s entirely circumstantial, and a bit like comparing a General Practitioner and a heart surgeon. One can cover a broad range of illnesses and is good for routine maintenance—not who you would go to when you need a heart … [Read more...] about 5 Ways Hiring a PPC Specialist Contributes to Your Success
A Classic Definition of Marketing
Do You Know Phillip Kotler's Definition Of Marketing? Phillip Kotler's definition of marketing is below: “1) Marketing is the process by which an organization relates creatively, productively, and profitably to the marketplace. 2) Marketing is the art of creating and satisfying customers at a … [Read more...] about A Classic Definition of Marketing
Intent Is The Key Digital Advertising Concept
Understanding Intent Is Critical If you don't understand what intent means, you won't be successful in digital advertising. It's the starting point. The spark that starts the fire called PPC and organic search. The light that saves you in a pitch dark cave. The way out and forward. Without intent … [Read more...] about Intent Is The Key Digital Advertising Concept
How Landing Pages Create More Sales
Two Types Of Website Landing Pages There's two kinds of website pages: regular pages and landing pages. A regular website page would be a homepage, the first page most visitors land on. The home page should explain in five to eight seconds what your product or service is all about. The visitor then … [Read more...] about How Landing Pages Create More Sales
Three Common Marketing Mistakes Businesses Make
I've been doing marketing long enough to see common marketing mistakes and their patterns. Or, the common steps businesses make or don't make which gets them into marketing and sales quick sand. Marketing needs consistent attention to function well. Like a well-oiled machine or a honed athlete, to … [Read more...] about Three Common Marketing Mistakes Businesses Make
