Next time you’re in public observe the mobile moments. Or, as Google calls them, the “Micro Moments of life.” For example, just visit your local shopping mall and observe how many people are engaged with their smartphone. I guarantee you, you will see a large percentage of shoppers on their phones. Texting, searching, calling, scanning emails, or visiting Facebook, Twitter, LinkedIn, Pinterest, or a blog. It’s the movements of mobile marketing. As a recent Nielsen report on social media found, mobile is the exploding growth driver for both the internet and social media:
http://blog.nielsen.com/nielsenwire/social/2012/
We often miss the prolific and universal habit of this behavior. Observe. Note. It has a direct impact on your small business. If you think about it, these Micro Moments go from micro to macro. Those individuals are connected to the world. A moment in time that almost transcends time. It’s rather humbling and exciting when you think about it. There is a conversation going on inside the head of these “smartphone travelers.” They need a product. They need to connect. They may need your product or service.
Brain Solis, “digital analyst and aspiring social scientist,” as he calls himself, is good. His content goes beyond most of the light-weight social and digital commentary generated in some blogs. He frequently writes about both the small and big screens of life as they touch our Micro Moments. He goes beyond the mere appearances of technology to the depth of use and the whys of digital paradigms we are experiencing. Seth Godin is good, too, but very different than Brian. Seth is a marketing and social evangelist; Brian is indeed a digital and social scientist/analyst. The depth of Brian’s content and commentary is remarkable. Read him. If you’re serious about all things internet and social media, sign up for his newsletter:
Thus, a few tips are in order to help you capitalize on these Micro Moments in life:
- Read Google’s report on “The New Multi-Screen World.” Just Google that title when you have time.
- Make sure your small business website is mobile-friendly. You must have a responsive design that auto-senses whether a PC, smartphone, or tablet has visited your site. Then, your site auto-adjusts for optimum usability and readability.
- Use QR codes when possible.
- Think mobile and multi-screen rather than PC when your customers search for your business. Keep things simple. Pretty design does not mean conversion.
- Make your marketing messaging content mobile and tablet friendly.
- If you run Google Adwords, run dedicated mobile and tablet ads, as long as your site is a responsive, mobile friendly design.
- Make sure your website is designed in WordPress. There are many responsive themes available now. My new theme is responsive, as you will note if you are reading this on a smartphone or tablet. Changing my website to a responsive design was my number one goal in 2013. Done 🙂
Kodak used to capture the “moments in life.” Now, it’s up to you…
Stuart Atkins
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