Read below how this exclusive Brazilian Steakhouse Restaurant uses PPC to drive online reservations, increase menu views, calls, and website traffic for their competitive Los Angeles and Beverly Hills market.
Brazilian Steakhouse Restaurant Situation Appraisal
- Client is an independent, Los Angeles and Beverly Hills-based Brazilian Steakhouse Restaurant founded in 2019.
- Client operates in a highly competitive market dominated by large international competitors.
- Most of their past advertising dollars invested in traditional marketing and word of mouth.
- Until engaging with Atkins Marketing Solutions, client never used PPC advertising.
- Client desired to increase online restaurant reservations and brand awareness with efficient ad spend.
- Client approached Atkins for a customized PPC solution.
Custom Solution and Results for A Brazilian Steakhouse Restaurant
- Atkins formulated a custom PPC strategy to garner strong performance for this highly competitive steakhouse market. This included the addition of remarketing campaigns, account creation and design in Google Ads, creation of branded, non-branded and competitive campaigns, new keyword sets, custom ad copy, geo-targeted campaigns for both the LA and Beverly Hills locations, display ads, in-store visit and local action conversion tracking, and online order reservation tracking.
- The primary goals of this campaign were to increase online reservations and expand brand awareness.
- With all the right tactics in place, Atkins was able to meet campaign goals and generate strong results for this client that aligned with PPC investment and objectives.
Atkins Results-Based Steakhouse Restaurant Approach
- Account structure targeted a local radius with branded, non-branded, and competitive campaigns.
- Keyword’s structure was primarily broad match and highly focused.
- Conversion tracking setup based on sales objectives.
- Identified & added top performing keywords
- Responsive Search Ad creation
- Added display ads
- Added audience targeting
- Negative keywords optimization
- Added location optimization to minimize cannibalization between stores
- Added store visit tracking
- Search query analysis applied weekly
- Strategic bid optimizations applied
- Online order tracking installed
Atkins 12 Month Performance Averages
- 742 confirmed online reservations
- 382 calls
- 1,586 local PPC generated directions
- 425,000 ad impressions (views)
- 20, 300 clicks
- Branded click through rate of 30.93%
- Average cost per conversion of $31.22
Key Benchmarks Show Strong Performance
Steakhouse Mobile Ad Sample
Stuart Atkins
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