Read below how this unique x-ray recycling company uses PPC to drive hundreds of nationwide call leads. Silver is pulled out of the x-rays and film to generate cash for both the company and customers.
X-Ray Recycling Situation Appraisal
- Client is a California-based corporation founded in 1983.
- Client operates in a competitive US market dominated by competitors.
- Most of their past advertising dollars invested in traditional marketing and word of mouth.
- Until engaging with Atkins Marketing Solutions, client never used PPC advertising.
- Client desired to increase call leads to forward such leads to regional recycling partners.
- Client approached Atkins for a customized PPC solution.
Custom Solution and Results for An X-Ray Recycling Company
- Atkins formulated a custom PPC strategy to garner strong performance for this competitive market. This included the addition of advanced call tracking beyond the capabilities of Google click to call ads, remarketing campaigns, account creation and design in Google Ads, new campaigns, custom keyword sets, custom ad copy, geo-targeted campaigns for the entire US.
- The primary objective of this campaign was to increase live call leads.
- With all the right tactics in place, Atkins was able to meet campaign goals and generate strong results for this client that aligned with PPC investment and objectives.
Atkins Results-Based X-Ray Recycling Approach
- Keyword’s structure was primarily broad match and highly focused.
- Conversion tracking setup based on sales objectives.
- Identified & added top performing keywords
- Responsive Search Ad creation
- Added audience targeting
- Negative keywords optimization
- Added geo-targeting for states and cities with highest call lead volume
- Search query analysis applied weekly
- Strategic bid optimizations applied
Atkins 9 Year Performance Results
- 1,700 call leads generated
- 185,000 ad impressions (views)
- 14,700 clicks
- Average click through rate of 8.17%
- Average cost per call lead conversion of $31.64
Key Benchmarks Show Strong 9 Year Performance
X-Ray Recycling Sample Ad
Stuart Atkins
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