As a PPC specialist and agency owner, I've seen many of the same questions come up again and again. From small businesses to large corporations, these are the top six PPC questions I hear most often. Understanding the nuances and common misunderstandings of PPC is critical for my clients. As a … [Read more...] about Top Six PPC Questions From Clients
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PPC Agency Client Dynamics
PPC agency client dynamics are like dating: No guarantees and it takes some time and good communication to find the fit. Some relationships work and some don't but that's business. Some are long-term and some are shor-term. Infatuation can turn to disaster in a heartbeat. Challenges can turn to … [Read more...] about PPC Agency Client Dynamics
SEO and PPC: What’s The Difference?
SEO and PPC ConfusionWhat's the difference between SEO and PPC?After specializing in search marketing since 2008, this question comes up over and over again. Clients think they need just SEO or just PPC. Companies often tend to favor SEO because it's cheaper to hire a good SEO company than pay for … [Read more...] about SEO and PPC: What’s The Difference?
10 Tips For PPC Lead Generation Follow Up
PPC Lead Generation WorksPPC is one of the most effective lead generation tools ever created. Because it captures intent, PPC grabs leads already looking for your product. With the right budget and account setup, leads start to arrive.Receiving a lead is half the story. The follow up is what turns a … [Read more...] about 10 Tips For PPC Lead Generation Follow Up
Coronavirus Marketing: 15 Tips For Small Business & Career Survival
"It was the best of times, it was the worst of times,..." Reducing The Economic Impact With MarketingCoronavirus marketing may be a new and temporary way we need to approach our careers and businesses. The largest economy in the world has been brought to a standstill by a micro-organism much smaller … [Read more...] about Coronavirus Marketing: 15 Tips For Small Business & Career Survival
