If you equate PPC advertising with Google Ads, you’re not alone. Google certainly has the majority of the search market. But does that mean marketers should ignore other platforms and put all their advertising eggs in one basket?No.Well-crafted Google Ads campaigns are great for maximizing traffic … [Read more...] about Are Bing PPC Ads Worth the Effort?
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Why isn’t your PPC converting?
We get it. It’s frustrating to hear that PPC is the fastest and surest marketing strategy you can invest in when all you’re seeing is a meager payoff for your time and money. The truth is, PPC campaigns do work and some of them do it incredibly well.If your current strategy isn’t getting you the PPC … [Read more...] about Why isn’t your PPC converting?
What 2022 Google Ads Changes Do I Need to Know About?
The good news: Google continually updates its advertising platform to help its users get the best results. The challenging news: keeping up with all the Google Ads changes.PPC strategies and consumer behaviors are rapidly changing and Google is dedicated to matching these needs. What worked last … [Read more...] about What 2022 Google Ads Changes Do I Need to Know About?
PPC Management and Ecommerce: Why you Need a More Advanced Strategy
The online marketplace is filled with sales potential, and not only for major sellers like Amazon, Walmart, Target, and other large retailers. Yes, the competition is fierce, but did you know that small Ecommerce industries often see up to 30% higher mobile conversion rates when compared to the big … [Read more...] about PPC Management and Ecommerce: Why you Need a More Advanced Strategy
How to plan, analyze, and improve your Google Ads
Are your Google Ads working as well as they could and should be? And how can you tell? As competition heats up and search becomes a much more crowded space, the dollars invested in PPC campaigns continue to rise as brands jockey for best position. Meticulously planning and analyzing your Google Ads … [Read more...] about How to plan, analyze, and improve your Google Ads
