There are just too many ways to lose money when you venture into online advertising without professional guidance. -John LincolnPPC automation seems like the answer to a marketing manager’s prayers. If you have a small business, PPC is a win-win investment - one that has increasingly automated tools … [Read more...] about The ML Future of PPC automation is Here – But Does it Still Need The Human Element?
Advertising
Harnessing the Power of LinkedIn for Advertising
Is LinkedIn Advertising Effective?You have many online marketing choices, and almost all of them are good. Some work better for small to mid-size business than for mega-corporations. One may work better for a consumer products manufacturer than another business model. The challenge is to discover … [Read more...] about Harnessing the Power of LinkedIn for Advertising
Is Your PPC Campaign Ready for 2022?
It’s 2022 and you know – or you think you know – PPC (pay-per-click) campaigns work for small to mid-size businesses. You’ve seen the numbers and it’s true: PPC campaigns can be a tremendous success. They can also be abysmal failures.A PPC campaign is not something you dive into without … [Read more...] about Is Your PPC Campaign Ready for 2022?
Convincing Reasons Why PPC is the Most Powerful Lead Generator for Your Business
A general practitioner is not who you would go to when you need a heart transplant. If you want to keep your business alive, you shouldn’t settle for anything less than a PPC professional when it comes to running your PPC campaign. -Stuart AtkinsPPC (pay per click) marketing is also known … [Read more...] about Convincing Reasons Why PPC is the Most Powerful Lead Generator for Your Business
Google’s Expanded Text Ads
Expanded Text Ads PPC Expanded Text Ads are growing up. Google has released yet another version of their text ads, or ETA ads for short. First, there was little brother known as standard text ads. Years later came big brother known as expanded text ads. Now there's a much bigger brother. Less is … [Read more...] about Google’s Expanded Text Ads
